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Bedroom Efforts: Protecting brand image
This is a guest post by Derek Traynor of AllMoto.ie, an IIA Member Company, republished with his permission from his blog. In it he writes about a subject dear to our hearts in the IIA: online retail...
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Local Search Explained: Start your Campaign Today
In advance of his training course next week for the IIA, Des Martin of Local Search Marketing has written this blog post to impress upon us how important local search is for all businesses. If you...
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Review of Open for Business: Mark Rodgers, MD, Cipherion Translations
This is a review of last week’s Annual Conference by Mark Rodgers of Cipherion Translations. Mark is also chair of the IIA Internation Working Group. This review was originally published on his own...
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Review: The New Handshake: Sales Meets Social Media, by Joan Curtis and...
This review is part of a series of reviews that you can expect to see over the next while from the Social Media Working Group. This first one is by Eamonn O’Brien, Founder of The Reluctant Speakers...
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Sugru – Marketing Through Word of Mouth and User Generated Content
Jane Ní Dhulchaointigh and her sugru I have been intrigued by sugru and how it achieved so much in a short period of time since seeing them in Time magazine and buying/testing some of its products...
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Book Review: Engage or Die by Brian Solis
This is a guest post by Robert Purcell. Robert is a member of the IIA Social Media Working Group which seeks to support businesses in the development of strategies for engaging with social media. As...
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How to choose a digital marketing agency.
This is a guest blog post contributed by Brian Maher of WebAgency. Choosing the right digital agency has never been more important. Digital marketing offers the potential to track ROI much more...
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EMAIL MARKETING: WELCOME SERIES EMAILS
This is a guest blog post contributed by Chris Byrne of Newsletter.ie. So youʼve used email marketing tools to send email, are comfortable with designing effective newsletters and you track email open...
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Good Design, Bad Design &‘That’ll Do’ Design
This is a guest blog post contributed by Brian Donellan from The One Image Good design informs our decision making. It is often the most influential factor when we are deciding what we buy, where we...
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” The Web Analytics World in 2012
This is a guest blog post contributed Target Online Marketing.com Your website is now live! What’s next? Search engine marketing, social media, newsletters and email marketing activities? For what...
View ArticleWebsite Terms of use: Jurisdiction clauses
Thanks to Paul Foley of IIA Member Company McKeever Rowan for the following overview of...
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